copywriter
PRINT ADS
These print ads would appear in travel magazine spreads.
A simpler version of these ads are designed for billboards, public transit services, and postcard souvenirs to expose the social media contest circulating this campaign.
social media contest
Rules: Each week, Alaska Tourism will post two activities on their social media with the hashtag #OwnTheDaylight. Users can submit what activities they do with their daytime according to the letter posted (ex. Apple Picking, Backyard Badminton, Car Show, etc.) for a chance to win a trip to Alaska.
At the end of the contest, Alaska Tourism will randomly select 26 winners from ALL submissions.
The full alphabet of activities we have pulled together would ultimately be available as an ebook on Alaska Tourism's website, as well as a hard copy.